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  Introduction Imagine that you are trapped in a dessert, and you get thirsty. You see a pond of water but it is far at distance; then you see another pond of clean water, which is just a few steps away but it’s a mirage, and then there is a Tap of Water between the - distant but real water pond and the closest pond which a Mirage! Exactly, that Tap Water is what Augmented Reality is, in context of this blog. Augmented reality (AR)  is a technology where designers use computer-generated inputs to enhance the elements from the users’ physical world. These digital inputs—ranges from sound to video, to graphics to GPS overlays and more, which responds in real time. How AR is different from Virtual Reality & Mixed Reality AR transforms volumes of data and analytics into images or animations that are overlaid on the real world. A few examples include IKEA Mobile App, AR Kit and the Pokemon Go game…. Whilst the concept of Virtual reality is to create an entirely new world itself...

Be among the thousands who, on June 9th, will virtually participate free of charge in LiveWorx, the definitive online experience for digital transformation. Attendees will select from nine livestream keynote sessions as well as an on-demand catalog of more than 100 sessions spanning topics ranging from Augmented Reality (AR), Artificial Intelligence (AI), Robotics, Industrial Internet of Things (IIoT), Product Lifecycle Management (PLM), and Computer-Aided Design (CAD). Such a rich and diverse – and free – content catalog can help you elevate every aspect of a business – from product design to employee training, to service transformation. All the topics will be covered by leading industry academic, business, and research experts. Featured keynotes include: Jim Heppelmann, President and CEO of PTC Kimberly Bryant, CEO of Black Girls CODE More than 100 on-demand sessions will be available for registrants from June 9 through next year’s LiveWorx, taking place May 10-13, 2021. The Power of...

As the number one early morning financial program in the UK, "Wake Up to Money" on BBC Radio is a great start to the business day, with topical content, debate and a string of interviews with leading executives. Recently, PTC’s Paul Haimes, European VP of Technical Sales, was invited on to the show to talk about augmented reality (AR) and the critical role it plays in the VentilatorChallengeUK Consortium. Led by High Value Manufacturing Catapult CEO Dick Elsy, the Consortium has risen to the "call-to-action" by the British government for manufacturers and technology companies to come together and increase the quantity of ventilators needed in the treatment of COVID-19. With effective collaboration at its heart, great British manufacturing and technology companies, such as PTC, GKN Aerospace, McLaren, Ford Motor Company, Meggit and Siemens UK, had started to work with ventilator manufacturers Penlon and Smiths Group. They shared a common goal – to work at unprecedent...